This spring, for the first time in France, MAC/VAL is presenting a group of works by the group "INFORMATION FICTION PUBLICITE (IFP)". Created around an original concept that updates certain historical works and favors new combinations, the exhibition will highlight the ways in which, beginning in the 1980s, IFP anticipated and questioned the domain of the possible in art.
With IFP’s “ Le théâtron des nuages ” (which can be translated as “ Cloud Théatron ”), the Museum of Contemporary Art of the Val-de-Marne is presenting its first exhibition of contemporary art of a
historical nature. As chief curator Alexia Fabre and curator of temporary expositions Frank Lamy explain it, “ This is a sort of event that we’ll repeat in the future – presenting works by living artists responsible for milestones of artistic in France over the past 50 years – always in connection with the museum’s permanent collection. ” Lamy is co-curating the IFP exhibition with David Perreau who also organized the IFP retrospective at the Museum of Modern and Contemporary Art in Geneva at the end of 2010. The Geneva exhibition provided a first opportunity for the public to verify the decisive impact of this “ agency ” on the art of the 1980s. (The group of artists claimed the title of “ agency ”, a word which takes on new meaning in the context of the questions their work poses about how art is represented, mediated, and disseminated.) From 1984 to 1994, IFP created a body of work that has come to represent an important milestone in the history of 20th century art, work that questions art and the conditions of its creation.
Starting 10 March, the MAC/VAL will present its original, particularly well-documented point of view on IFP, one created in perfect collaboration with the artists Jean-François Brun and Dominique Pasqualini. Although the show will not present new works (for the simple reason that the agency stopped producing work in 1994) it has voluntarily involved two of the agency’s protagonists in its very
conception with the desire to reactivate, update, and even “ amplify ” certain emblematic works like images of clouds, tarps, lightboxes and wooden blocks, placing the viewer in the midst of their process.